Fold has announced a new Bitcoin Credit Card that makes it easier than ever to earn Bitcoin while shopping. This card makes everyday spending a simple path to owning Bitcoin.
The Bitcoin Credit Card is available to all, including new and experienced Bitcoin users.
Fold, Stripe, Visa Launch Bitcoin Credit Card
Fold, a crypto company best known for its Bitcoin-focused products, has unveiled a new credit card that pays rewards in BTC.
The rollout is powered by Visa’s payment rails and Stripe’s issuing platform, positioning Fold alongside a growing list of crypto firms experimenting with card-based rewards.
How the Card Works
The Bitcoin Rewards Credit Card promises up to 3.5% back on everyday purchases, with boosted rewards of up to 10% at major retailers like Amazon, Target, Uber Eats, and Home Depot.
Rewards are paid in Bitcoin, giving customers direct exposure to the cryptocurrency each time they swipe. Fold framed the card as an on-ramp for users to build a long-term Bitcoin position without needing to buy the asset directly.
Stripe executives highlighted their role in enabling new consumer-facing fintech products. “Issuing is designed for companies like Fold that want to bring innovative financial products to market without managing the complexity of running their own programs,” said Sateesh Kumar Srinivasan of Stripe. The announcement follows Stripe’s work integrating stablecoin payments for Shopify earlier this year.
Competition and Context
Fold is not alone in this space. Crypto firms like Gemini already operate BTC rewards cards, while others – including Trump-backed World Liberty Financial (WLFI) – are preparing debit card launches with Apple Pay support.
The timing, however, is challenging. FLD stock, Fold’s publicly traded shares, tumbled more than 15% to $3.24 following the announcement, extending a slide of more than 70% year-to-date. The weakness contrasts with gains in other crypto-linked equities like MicroStrategy, Bitmine Immersion, and CleanSpark, though those stocks also retreated later in the session.
Market Headwinds
Fold’s stock slump comes against a broader crypto backdrop. Bitcoin itself has fallen more than 4% over the past week, compounding investor unease. Fold’s business is closely tied to Bitcoin’s fortunes – the company even holds 1,492 BTC on its balance sheet, according to Bitcoin Treasuries.
While the card aims to broaden Bitcoin’s utility, the question for investors is whether stronger consumer adoption can offset the drag of a volatile market and a sinking share price.
