Animoca Brands’ division, Motorverse, is teaming up with Automobili Lamborghini to launch a Web3 racing game, Fast ForWorld. The partnership is meant to shape the future of immersive brand engagement in the automotive industry.
The partnership aims at enhancing brand engagement by bringing Lamborghini’s iconic motor vehicles from the Fast ForWorld Web3 racing game to Animoca’s community of Web3 motorsport enthusiasts.
Automobili Lamborghini, Animoca Brands’ Motorverse Team Up To Launch “Fast ForWorld”
In an X post yesterday, Automobili Lamborghini introduced its latest product in the Metaverse, “Fast ForWorld,” in partnership with Animoca Brands, Animoca Brands’ Motorverse, and Gravitas Labs.
According to the post, Fast ForWorld is an interactive Web3 racing game that presents iconic supercars in immersive digital ecosystems.
Within the immersive digital ecosystems, owners, gamers, and fans will be able to experiment, play, interact, collect digital collectibles, and receive rewards for engagement.
More so, players will be able to buy, sell, and drive Lamborghini’s iconic cars within a range of Motorverse games.
For context, Motorverse is a subsidiary of Animoca Brands that delivers a global ecosystem and community for digital vehicles, racing games, and motorsport culture. This experience presents a new and excellent gaming experience with interoperable digital car collectibles.
Gravitas Labs, which designed, developed, and deployed Fast ForWorld, will be Lamborghini’s center for digital engagement and Web3 initiatives, serving as an ecosystem for fans and partners to explore new experiences and benefits.
According to a press release, the first version of the Fast ForWorld platform will be launched on Thursday, November 7, and it will feature a 3D wallet, where users can store digital items, and other interoperable features for users for interacting and playing with their cars.
How To Access The Fast ForWorld Platform?
The Fast ForWorld platform would launch its first-ever digital super sports car – a Lamborghini Revuelto, which is required by fans to access the platform, in November.
The interoperable Lamborghini Revuelto serves as the entry key to the platform and the entire interoperable ecosystem.
The collaboration between Automobili Lamborghini, Animoca Brands, and Animoca Brands’ Motorverse reflects a significant shift in how luxury automotive brands are engaging with digital technologies.
By offering fans a chance to interact with Lamborghini vehicles in a virtual environment, the collaboration marks a bold step forward in blending the physical and digital worlds.
This initiative not only creates new opportunities for brand engagement but also extends Lamborghini’s reach into the fast-growing world of Web3, where digital ownership and gaming are becoming key pillars of modern consumer experiences.
Lamborghini’s Continuous Entry Into The Digital World
This is not Lamborghini’s first entry into the digital world but rather a move to enhance its foray into the NFT (non-fungible token) space.
For instance, Lamborghini launched a series of limited edition “World Tour” themed NFTs about two years ago for early Bitcoin investors who indulged in extravagant, prolific driving like Lamborghinis.
However, Lamborghini stopped the move when investors’ interest shifted to real estate.
Lamborghini is not the only one venturing into the digital world, other firms like Samsung and Illuvium are also in the race. For instance, Illuvium partnered with Samsung in August to improve web3 adoption. Just last month, Samsung Next partnered with Startale Labs to push Web3 adoption.
